Did you know that in 2018, there were one billion active monthly users on Instagram? That’s a 200 million user increase from 2017. Instagram has been consistently growing its popularity, which means it's a great platform for businesses to reach their target audience. But how can businesses effectively reach their consumers on Instagram? With a consistent posting schedule and actionable captions! Over 70% of companies in the U.S. have an Instagram profile. If you don't have one already, now is the time to get started. Check out our tips on how you can curate the best Instagram captions to get the online engagement you’ve been looking for.
Location, Location, Location
I’m sure you’ve heard this phrase before, more likely in the real estate industry, but it’s just as important on Instagram. You want to let your followers know where your business has been going. Not only will your consumers enjoy it, but you’ll also garner more exposure by including your location. You don’t want to put your location in the caption, you want to geo-tag it. By using a geo-tag for the location, you’re freeing up much-needed space in your caption.
Each time you use a geo-tag on an Instagram post, that post has the opportunity to be featured as one of the Top Posts on that location’s page. The potential exposure for your post is much larger this way and will get shown to more people than just your followers.
It’s crucial that you take your time when posting to Instagram. Not only do you want to choose the right photo or video, but you want to make sure you write an engaging caption. You should be spending the same amount of time crafting your Instagram caption as you do editing photos and videos. Plus, by taking extra time for your captions, it’ll help eliminate potential grammar mistakes and spelling errors.
Instagram allows 2200 characters for captions, but that doesn’t mean you should be using every single character. In fact, your captions will get cut off after one or two sentences with a “read more” link.
As you can see in the photo above, you don’t have that many characters available to get your point across. That’s why you need to be as direct as possible. When your followers are scrolling through their feed, most of them won’t take the time to read a long caption. That’s why you need to get their attention in the first couple of sentences so they will be encouraged to read the rest of your caption and visit your profile for more info.
Take your time crafting the perfect captions for your Instagram posts. The time and effort you put in will pay off with your followers!