Word-of-mouth advertising has long been a great form of marketing for businesses. It has proven to be quite successful, with 90% of consumers stating that they trust recommendations from people they know. But the world of word-of-mouth has seen some changes since the Internet has come around. Check out how this advertising technique has evolved in the last several years:
Consumers' Voices Are Widely Recognized
Today, consumer discussions about your business are no longer limited to face-to-face conversations. People can now openly talk about your business through social media and other online platforms. Customers can also leave reviews, hit the ‘like’ button on your page, and tag you in public conversations about your products and services for everyone to see. Consumer voices are now louder than ever before, reaching more than just close family and friends.
Customer Engagement Is Crucial
Since consumers now have the power to endorse you on social media, customer engagement is crucial. Encourage consumers to leave reviews, recommendations, and positive mentions. Engage in conversations with your customers whenever possible—visible interactions can help bring in tomorrow’s customers.
So What Now?
With these changes in word-of-mouth advertising, you have an opportunity to capitalize on this promotional strategy. Nowadays, social media and word-of-mouth advertising work hand in hand, so it’s important that you are using online platforms for your business. Social media is the best way to engage with your customers and build meaningful relationships with them, as well as giving them the ability to endorse you online and leave referrals about your business.
Take advantage of these changes to word-of-mouth advertising by incorporating social media into your marketing strategy. Not sure how to do that? Give us a call and ask about our social media services!