Your website is one of the most important parts of your online presence, and most of the time it is a potential customer’s first impression of you. That’s why it’s so important to ensure you’re doing all the right things to make your website a useful tool for both you and your customers!

Pictures are worth a thousand words.

One of the first things potential customers will do when they go to your website is look at your photos. They want to have a clear visual representation of your business, and your photo gallery is the easiest way to get that. Always make sure your photos are of good quality and represent your business well. It’s also a good idea to keep these updated as styles and trends in the wedding and party industry change!

Long paragraphs don't get read.

When you’re writing your “About Us” section, make sure that you’re not writing a novel. Customers want a quick overview of you and what your business is all about. They don’t need the entire backstory from start to finish. Keep it short and sweet, and don’t forget to speak from your personal voice so it sounds like they’re meeting you when they read it! Another great tip is to separate your paragraphs. Shorter sections seem less daunting to read and will make your site visitors more likely to look at it.

Add and update reviews.

People love hearing what others have to say about your business! When you have reviews on your website, visitors will almost always read at least one or two. Don’t forget to update them regularly to reflect your business in its current state — especially if you change your services.

Have a photo of your face.

PHOTO CREDIT: www.bontempsevents.com

Seeing your face builds trust. It helps the customer connect with you and your business. Be sure to add a photo of yourself in your about section because it’s not just about your business, it’s about you too! Potential customers want to know who they might be working with.

Keep them coming back.

If you have the time for it, publish a regularly-scheduled blog on your website! Not only will this get people visiting your site more than once, but it also boosts your search engine optimization. With every blog you publish, it’s an extra page that can be found. For more blogging tips, check out our blog about blogging! https://www.wpnwebsites.com/blog/blogging-for-busi...

There are so many ways to make your website stand out. As long as you have good information, good photos, and a good look, you’re set up for success! Lucky for you, you have us to do the hard part — making your website look sleek and professional. Wanting some styling or other website updates? Ask about our website update services!

Contributor Kacie Schechter

Kacie Schechter is a Marketing Specialist who is passionate about all things content creation with a Bachelor's Degree in Marketing from the University of Arkansas Walton Honors Program.

In her free time, she enjoys exploring the outdoors and going on new adventures with her friends and family.