Small Business Saturday is scheduled for November 26th this year. This is a great opportunity for your business to draw in customers with limited time specials and promotions. If you haven't already begun planning for Small Business Saturday, now is the time to begin developing your marketing strategy. Here are a couple of tips to help you have a successful Small Business Saturday.
Use social media, the newpaper, local radio station, or any other channels you normally use to promote your business. Make sure your customers know you will be participating in Small Business Saturday. Encourage them to visit your's and other local businesses and to use the #shopsmall hashtag on social media. American Express has some great marketing pieces that are customizable and free! Get them here.
If you have a storefront, plan some type of event to showcase your business! Offer light refreshments, and teach a workshop that relates to your business. This could be a great opportunity to collaborate with other area business owners. Which brings us to the next tip...
Whether your business is located near other small businesses, or you want to get your entire neighborhood in on Small Business Saturday, consider partnering with other businesses. Create an event that will benefit the entire community. Create a "passport" for each person to get stamped as they visit each location participating in Small Business Saturday. Give an extra discount or special token of appreciation to customers if they visit all, or a certain number, of the businesses participating.
These are just a few ways to get involved in Small Business Saturday. And don't let your marketing efforts stop there! Become an advocate for your small business, and promote it year round. This is an excellent way to rev up your holiday sales, and promote the importance of shopping small at the same time!