Video streaming might sound a little intimidating, but it has become a great tool for marketers. It's no secret that video content is one of the most popular forms of content these days. In fact, 95% of marketers are relying on live video. Easily elevate your marketing efforts by adding video content—you won’t regret it! Not convinced yet? Here’s why you need live video marketing:
When you go live, your audience is given the ability to interact with you while you're filming. People love being able to participate in videos and prefer them over other forms of content. 80% of users would rather watch a live video from a brand than read about them. Text-based content is still important, but adding video content is a great way to improve your marketing strategy. Consumers can process images much better than text. 67% of audiences who watch live stream videos will make a purchase. Let’s face it, people love seeing people. Streaming allows you to make a more personal connection with your audience. They can now put a face with your company, which is very valuable to many of today’s consumers. The more personal your connections are with them, the more likely you are to successfully grow your sales.
There are several social platforms that offer streaming services, but it’s important that you pick the one that best fits your business. Instead of trying to use every single one, choose one or two that work best for you and engage your target audience. Check out Instagram Live, YouTube Live, Facebook Live, and Twitter Live, just to name a few. Each one offers different features so do your research and choose carefully!
Ready to get into the world of live streaming? Stream away! Get started towards more personal engagement and watch your business grow.