New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you're looking to get your start in the social world or looking to make some improvements, we've got you covered! We're kicking off 2023 with a look at the top trends predicted in social media. If you haven't made any resolutions for your business yet, we recommend adding one or two of these to your list.

Love it or hate it, social media is a big part of our society. That means it should also play a big role in your business. A strong online presence isn't complete without social media, and the better your content on social media, the more likely you are to create brand awareness, reach new customers, build relationships, and increase potential leads.

One of the most common tips you'll get as a small business owner is being active on social media. This resource is invaluable. It's open to all (usually for free) and gives you a chance to engage with your customers, stay informed about their likes and dislikes, and seek out potential customers. If you aren't already taking advantage of that, it’s never too late to get started!

We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It's a valuable tool, that's for sure, but it does come with some limitations and it sometimes doesn't provide certain things you might want or need. Let's look at some things to consider when it comes to social media expectations:

Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.

We've said it before and we'll say it again: in today's world, being on social media is a necessity. 74% of consumers rely on social media networks to help them make purchasing decisions. On social media, you have the ability to directly communicate with your customers, creating loyalty and getting your business out there. It's a great tool to promote new products, sales, and services, as well as showing your business's personality in a fun way. By maintaining a positive reputation online,…

The Internet can be quite intimidating if you're unfamiliar with it, but learning the ropes and utilizing this platform for marketing purposes can be a great advantage. Twitter can help you achieve your marketing goals and expand your business. Not sure how? Check out our guide on using Twitter to craft a successful marketing strategy.

Pinterest has become a valuable business tool. With hundreds of millions of users on Pinterest, overlooking this social platform could be a serious mistake. About 50% of U.S. millennials use Pinterest, as well as 68% of U.S. women aged 25 to 54. While a large percentage of users are women, according to Pinterest 40% of new users are actually men. Pinterest is a gold mine for those in the wedding and party industry and incorporating this social platform into your marketing strategy will help…

Instagram is a social network that allows people to upload photos and videos and share them with their followers. You can like, comment, and tag other users in posts and even send messages to other users.

Unlike Facebook, Instagram is all mobile based. You can view users' profiles and posts on a computer, but you can't post from one. You have to use the app on a smartphone or tablet to post to your Instagram account.

This blog will walk you though the basics of creating a post for your…