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Posts With The Tag "Marketing Tips"

Content Marketing Sep 11, 2019 »

While the majority of businesses have developed a marketing strategy, many are missing a key part. Did you know that 63% of businesses do not have a content strategy? It’s important to establish a plan for the content you want to put out. In doing so, you’re more likely to achieve your main goals as a business. But what is involved in developing a successful content strategy?

Develop Goals

When you set goals, you’re giving yourself a guideline that can lead you to more exposure,…

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Interacting With Your Audience Sep 04, 2019 »

Connecting with your audience is more important than ever before. Did you know that 91% of business-to-business marketers are using content and social media marketing to build relationships with their consumers? As a business, your most important goals are to maintain existing customer relationships, acquire new ones, and listen and communicate with consumers. When you are actively doing these things, you are more likely to expand your consumer base. Whether you know it or not, people are…

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Influencer Marketing Aug 28, 2019 »

Looking for a new way to enhance your marketing strategy? Raise brand awareness with this popular approach—influencer marketing! Influencers are people with the ability to impact consumer purchases based on their position, knowledge, authority, or audience relationship. This strategy is wildly successful because established influencers are highly respected and listened to by their audience. Consumers crave reviews—they need proof that you can offer them a high-quality product or…

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The Basics of SEO Aug 21, 2019 »

You may have seen this acronym before, but do you know what it means? SEO, or Search Engine Optimization, is the approach used to help increase a website’s search engine ranking. This is essential for businesses because it can help boost consumer traffic to your website. SEO can easily improve your visibility online—here are a few benefits:

Credibility with Customers

By optimizing your website, you are building credibility with your consumers. Encouraging positive user behavior,…

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Finding Insta-Success Aug 14, 2019 »

Instagram has continued to rise in popularity over the years, with both consumers and businesses. In fact, 25 billion companies use Instagram for business around the world. The reason businesses have flocked to this social platform is because of the 200 million users that view at least one business page every day. Instagram’s audience is actually more engaged than those on Facebook and Twitter. If you don’t have Instagram for business, that’s okay. We have a few steps to help…

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Organic vs. Paid Social Media Aug 07, 2019 »

Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they're different. If you can understand these two important concepts, it will make using social media for marketing much easier.

What are organic…

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Blogging for Small Business Owners Jul 31, 2019 »

Content marketing has taken over the advertising world throughout the last several years. While outbound advertising has become less and less appealing to consumers, blogging has become quite successful. This inbound technique helps customers see the value in your products and services without being overwhelmed by sales talk. Check out the benefits that blogging can give your small business:

Did you know that 43% of business owners have no idea what blogging is and currently don’t blog…

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Social Media Ads Jul 24, 2019 »

Social media advertisements may not be new, but they are constantly changing. While your current marketing strategy might be working for you, it doesn’t hurt to re-evaluate and improve. Optimizing your promotions is a great way to increase your exposure and reach new customers. Check out why this is so important:

The most popular and successful social platforms for ads at the moment are Facebook and Instagram. Many businesses are choosing these as their preferred method of advertisements.

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Setting Good Business Goals Jul 17, 2019 »

Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether you’re about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:

Define Measurable Goals

The very first thing you should do is decide what you want to accomplish. Your goals should be worth the…

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A Guide for Using Animoto Jul 10, 2019 »

Animoto is a video creation service used to create visual content to increase your business’s online presence. Perfect for beginners and experts alike, this program can elevate your videos and boost your marketing efforts. Check out how Animoto can help your business:

Advantages of Animoto

Using this online program can lead to many perks for consumers, such as increased potential sales, more traffic, and eye-catching content. In fact, many customers are influenced to make a purchase after…

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Small Business Success Stories Jul 03, 2019 »

Many large corporations that are household names started from humble beginnings. Their success came from great ideas, lots of hard work, and steadfast dedication. Turning your small business into a corporate powerhouse doesn't have to be just a dream—it can be a reality. Check out these small business success stories that show anything is possible:


What began in 1945 as a small business ran inside of a garage has turned into an empire. Ruth and Elliot Handler, along with…

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Marketing at Conventions Jun 26, 2019 »

Attending conventions is a great opportunity to speak to new potential customers and investors, and can open up new doors for you and your business. Get the most out of attending with some of our suggestions:

1. What are your goals?

First things first—define your goals for the convention. It's important that you know what you want to accomplish so you can take the steps to achieve those goals. Here are a few paths you can strive for:

  • Networking with other businesses in your…
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Hot Internet Trends Jun 19, 2019 »

Now more than ever consumers are turning to online services, making digital marketing a powerful form of advertising. With constant changes in internet trends, the best way to stay on top of your competition is to know what online marketing strategies are up next. Here are the hottest internet trends you should be prepared for:


What in the world are chatbots? Chatbots are computer programs created to connect with internet users through chat windows or occasional verbal interactions. A…

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Improving Customer Loyalty Jun 12, 2019 »

Gaining the trust of your customers and translating that trust into a long-term relationship is very important. Your customers want to feel valued and feel like their business matters to you. When your consumers feel appreciated, they are more likely to remain loyal to your brand. Check out these suggestions on how to improve customer loyalty:

Start Blogging

Blogging is a great way to drive traffic and build credibility between your customers and your business. Make sure you research relevant…

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Marketing Your Small Business Jun 05, 2019 »

Owning a small business has different challenges than owning or managing a larger corporation. While bigger companies have access to plenty of resources, most small businesses have much smaller budgets. Marketing with that small budget has its difficulties, but it can be done. Check out these cost-effective ways to strengthen your marketing strategy.

Email Marketing

Make an effort to turn your website visitors into known contacts. This will encourage them to become paying customers. One way to…

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The Value of Video Streaming May 29, 2019 »

Video streaming might sound a little intimidating, but it has become a great tool for marketers. It's no secret that video content is one of the most popular forms of content these days. In fact, 95% of marketers are relying on live video. Easily elevate your marketing efforts by adding video content—you won’t regret it! Not convinced yet? Here’s why you need live video marketing:

When you go live, your audience is given the ability to interact with you while you're filming.…

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Using Instagram to Your Advantage May 22, 2019 »

Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? Instagram's audience is engaging much more than many other social platforms. Don’t miss out on this marketing opportunity—get started using an Instagram business page with our steps to get you started!

Sign up for a business account

If you don’t have a business account for your company already, then…

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Developing a Digital Marketing Plan May 15, 2019 »

In today's world, if you're not marketing on the internet, you're missing out on a large audience of potential customers. While managing your business and maintaining a solid presence online can be difficult, developing a digital marketing plan can make the process go as smoothly as possible. Not sure where to start? We have a few steps to help guide you!

What are your goals?

Define your marketing goals, which should always help accomplish your main business goals. These should be well…

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A Guide for Using Social Media May 08, 2019 »

Social media has become a huge part of marketing. These platforms are great tools for your business if you know how to use them to your advantage. Don’t miss out on new customers! Define a marketing plan for using social media in your marketing efforts; the extra time spent doing this will be worth it. Take a look at our guide on how to develop a successful social media plan.

Define Your Goals

What do you want to accomplish? What can you gain from using social media? Establish short and…

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How to Optimize Your WPN Photo Gallery May 01, 2019 »

Including photos of your products and services are crucial when it comes to attracting new customers. Images serve a purpose in gaining more exposure and traffic. Businesses that incorporate product photos are more likely to get almost double the number of views than ones without. Photos also help bring your products and services to life. Adding visuals seamlessly captures consumers’ attention and easily displays your merchandise.

Not sure how to upload photos on your WPN Storefront?…

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Develop a Successful Brand Identity Apr 24, 2019 »

Having a successful brand is the best way for businesses to differentiate themselves from others in the same industry. The stronger your brand, the more likely consumers will recognize you and want to consistently purchase from you. While it can be hard work, developing a recognizable brand is well worth it. Make a name for yourself with these tips on creating a brand identity.

What is a Brand Identity?

A brand identity is defined as a name or type of product manufactured by a particular…

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