As a business owner, youâll spend a lot of time thinking about your brand. From the font you use to the products and services you offer, itâs important to make sure your branding is cohesive on all fronts. So how do you do that? Consistency is the key.
Brand consistency is essentially making sure everything to do with your business is on the same page. Same logos, colors, tone, and message on all your platforms. This not only helps customers recognize your business, but itClick here to read more.
Whether you're a restaurant owner with regulars that come in at least once a week or a plumber with customers that always call or recommend you for repair needs, every type of business can benefit from customer loyalty. In fact, it can cost up to five times more to attract new customers than it does to keep existing customers coming back. Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product,Click here to read more.
A common misconception about marketing is that it's used to simply get your name out there. It makes sense that the more customers that see your goods or services, the more customers you have buying said goods and services. However, people just knowing about your business is not enough to make them buy what you're selling. You need to influence their purchase decisions to make them pick you over your competitors.Click here to read more.
When it comes to maintaining a small business, knowing who you sell your goods or services to can make or break your success. While it's easy to make general assumptions about the customers you might bring in, actually learning about your target audience and the best way to market to them will ensure a better outcome, and profit, for you in the long run!Click here to read more.
Welcome to the green team! June 5th is World Environment Day, and we thought what better way to celebrate than practicing sustainability. Sustainable business is good for the environment, but it's also good for your brand! Studies show that around 60% of consumers rate sustainability as an important purchase criterion. On average, more than 34% of the population is willing to pay more for sustainable products or services. The U.S. also represents 42% of the global willingness to pay forClick here to read more.
When starting your business, you'll likely spend a lot of time focusing on your online presence. One of the most important, but easily overlooked aspects of that is Search Engine Optimization. SEO is THE way customers find your website when they use a search engine, and if you don't use this tool to the best of its ability, your website could be lost in the crowd.Click here to read more.
Marketing your business can be intimidating. There's a lot of things to consider when deciding how you're going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There's tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter whatâGoogle.Click here to read more.
Reviews about your business are some of the most viewed items when a potential customer is researching you. They can make or break your first impression and help them decide whether or not they want to move forward with you. Although we've given you some tips on making the most of your business's reviews, we wanted to hone in on the importance of responding to them. Here's why you should respond to reviews:Click here to read more.
Your website is one of the most important parts of your online presence, and most of the time it is a potential customerâs first impression of you. Thatâs why itâs so important to ensure youâre doing all the right things to make your website a useful tool for both you and your customers!Click here to read more.
It's time for an invasion of the old way of doing things! The world is constantly changing, and so should your business. But making the right changes can be tough, especially when you're unsure of what's benefitting your business and what's not. That's where the SWOT team comes in! We'll show you exactly how to do this simple analysis for your business to adapt as the world changes.Click here to read more.
In a growing world of technology, there are many ways to be found on the internet. Among those ways is Google. Google is the #1 leading search engine globally, thus making it an essential tool for the success of your business. Google provides several ways for companies to be found, but one of the most important tools it offers is a service called Google Business Profile.Click here to read more.
Step up your marketing game with Instagram Reels! Social media trends are constantly changing, and we're here to keep up with them so you don't have to! We wanted to show you all the basics so you can create fun, trendy, and informative marketing materials that will get people interested!Click here to read more.
One of the most important marketing tips when it comes to your brand is that you should strive to create brand recognition. Brand recognition is what gets people to notice you, remember you, and consider you. When you develop a recognizable brand, you will reap the benefits. So, why is brand recognition important and what are the benefits?Click here to read more.
Did you know that there are different types of writing? You may have heard of a few like creative writing, professional writing, or academic writing, but what about strategic writing? While it might be a new type of writing for you, it's actually one that you are probably already using to an extent. Let's take a closer look:Click here to read more.
One of the most common questions we get is, "How can I market my business?" While this question doesn't take a rocket scientist to answer, it does require a decent amount of thought to help find the best solution for that business. Every small business is different, and even if they function in the same industry, some tactics may work better for one company than they will for another. Combining multiple strategies to fit your needs is a great way to help increase your exposure. Below we haveClick here to read more.
Advertising can sometimes be complex, especially when it comes to Google. But getting your brand out there in front of new customers is imperative to growing your business. Google is one of the most-used search engines for literally everything, so it's worth it when it comes to Google Ads. Although it looks like a lot to take in, we've gathered the basics to get you started!Click here to read more.
We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It's a valuable tool, that's for sure, but it does come with some limitations and it sometimes doesn't provide certain things you might want or need. Let's look at some things to consider when it comes to social media expectations:Click here to read more.
With so much content already online, you might wonder if blogging is worth all the time and effort for your business. It can be daunting, but a blog is totally worth it in the long run! Blogging is a cost-effective marketing tool that can improve your online visibility and help your business grow. You can promote your products and services, as well as share your knowledge of your industry with your customers. Not sold yet? Here are the reasons you should be blogging:Click here to read more.
Do you struggle to get your audience to take action on your website, social media, or ads? It could be because your call-to-action doesn't impact them the way it should. Having a strong call-to-action will guide your online viewers into doing exactly what you want them to do, when you want them to do it. So how can you improve your calls-to-action? First, we need to talk about some basics:Click here to read more.
Your goal as a business owner is to always strive for continued growth and improvement for your business. In order to do this, you have to listen to your customers and give them what they want. The problem is that you can't do that if you don't know what it is they want. That's where customer feedback comes into play.Click here to read more.
COVID has made life crazy over the past year, with things changing drastically for everyone. With the introduction of vaccines, a lot of places are starting to transition into some level of what life was like before COVID. But with these transitions, a lot of businesses aren't sure how to go forward. But no worries! We've got some tips on how you can easily transition into a post-COVID world.Click here to read more.
During times like these, it's even more important to utilize ways that can help get your business out there and in front of consumers. One topic we love to discuss in our marketing tips is social media, and we have something new to share! There's another way to get your products in front of your customers: Facebook Shop; and we've gathered just about everything you need to know.Click here to read more.
Getting a message across to your potential customers has never been easier than with email. Email marketing is the perfect way to communicate with those who are already interested in your brand.Click here to read more.
In today's market, there are thousands of products, brands, and services available to consumers across the globe. Consumers can find most products easily from numerous websites, making standing out from the crowd even more difficult than it already is. So how do you break the barrier and convince your audience to choose your product over your competitors?
Shifting your focus to selling an experience rather than just the product itself can be the first step in drawing your customers' attentionClick here to read more.
Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.Click here to read more.
We've said it before and we'll say it again: in today's world, being on social media is a necessity. 74% of consumers rely on social media networks to help them make purchasing decisions. On social media, you have the ability to directly communicate with your customers, creating loyalty and getting your business out there. It's a great tool to promote new products, sales, and services, as well as showing your business's personality in a fun way. By maintaining a positive reputation online,Click here to read more.
Surveys are one of the easiest ways for a company to receive feedback. They help drive your business forward in more ways than one and can be an easy part of helping you make decisions as a company. In the past, collecting data was a long and strenuous process; however, recently, receiving feedback from your customers, employees, or even the general market has become easier than ever before. Surveys are an essential part of growth, and we're here to show you how you can create the perfectClick here to read more.
Referrals happen when a current customer of your business shares what they like about it to a potential customer. This could be a friend, family member, or even a stranger. Either way, this word-of-mouth has a huge impact on the growth of your business. We're here to teach you about the value of referrals and how to get them.Click here to read more.
What does it mean to have brand equity? How do you manage it? What are the benefits? We're here to give you some tips on creating brand equity for your business and why it's important.Click here to read more.
We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can't be face to face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtualClick here to read more.
The free market can be a remarkably competitive place, and if you don't know how to play your cards correctly, it's easy to be overlooked by customers who may need your products or services. Part of having a hand in this competition is the ability to be easily recognized by potential consumers. You want to stand out from the crowd and give buyers a reason to choose your brand over others. Spreading awareness can be crucial to making a name for yourself and your business. When people areClick here to read more.
Gaining the trust of your potential customers is a necessary step in helping your business grow. That's why building credibility is such a big deal. Credibility means that others look to you as a reliable resource and trust you to do a good job when they're doing business with you. Building credibility won't happen overnight - it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and that you're serious about providing realClick here to read more.
Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal scavenger hunt! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here's how you can do your own digital scavenger huntClick here to read more.
The COVID-19 pandemic has impacted many parts of life as we know it for all people around the globe. The wedding industry has had to come to a standstill, forcing couples to postpone or reposition how they hold their wedding day, inherently affecting how vendors do business as usual. As social distancing hs become standard, in-person visits to brick and mortar stores have declined substantially. With many spending up to 30% more online in recent months. Though much uncertainty is in the airClick here to read more.
In an ever-changing world, technology has taken a forefront in the way that we promote our businesses. As the market changes daily, so does the way we communicate with our customers. There are one hundred and one ways to go about promoting your business, and the best option for your brand might not the best option for other brands.Click here to read more.
Staying connected to your customers has never been more critical. It can be difficult, especially right now, to close the distance between you and your customers. But there's a lot you can do to stay connected, especially on social media. Check out some ways you can use social media to keep communicating with your consumers.Click here to read more.
It's no secret that the majority of the world is currently facing a crisis. While most corporations and chains will be fine and have plans in place to help them through trying times, what about small businesses? What can they do to get through this crisis? There's no easy answer, but there are a few things that small business owners can do to help ease the strain of this crisis.Click here to read more.
One of the best ways to improve your business in every aspect is through reviews. Good or bad, it's important to pay close attention, as they make a significant impact on your brand and your business decisions. Check out our steps on how to take advantage of customer reviews!Click here to read more.
Any business owner knows the importance of networking, but finding time in your already too-busy schedule can be difficult. We know that time is money, but devoting a portion of your week to networking can be well worth it. This is a great opportunity for you to find new business leads, potential partners for upcoming projects or events, and brand new customers. Here are a few ideas on the best ways to network for your small business.Click here to read more.
It's so important to know what your customers expect from you so you can provide them the best experience possible. It's not always an easy task, but we're here to help! Check out some of our tips on how to exceed your customers' expectations.Click here to read more.
Branding is a concept that is largely discussed, but difficult to definitively pinpoint. This is due to its conceptual nature. A brand is rarely ever based on objective truths, but rather subjective thoughts, feelings, and attitudes. Despite its abstract makeup, there are many steps that businesses can take to ensure their branding is impactful!Click here to read more.
It can be hard to find the time and energy to do it all on your own. In today's world, you have to constantly churn out new content to stay relevant. Instead of getting overwhelmed and overworked, consider working with freelancers to help with the workload. Not convinced? Check out the benefits of hiring freelancers!Click here to read more.
We are only a few weeks away from Valentine's Day, which is the perfect opportunity for some fun marketing strategies. Show your customers some love with discounts, creative emails, entertaining events, and more. Check out our ideas and get some inspiration!Click here to read more.
I'm sure you've heard the phrase "You've got to spend money to make money." While this might be true for some, it's definitely not the only way to make money - especially if you own a small business. Marketing on a budget can be done, and done successfully! Take a look at our guide on how to get the biggest marketing bang for your buck.Click here to read more.
Word-of-mouth advertising has long been a great form of marketing for businesses. It has proven to be quite successful, with 90% of consumers stating that they trust recommendations from people they know. But the world of word-of-mouth has seen some changes since the Internet has come around. Check out how this advertising technique has evolved in the last several years:Click here to read more.
It's very important that your business puts out valuable content for its consumers. Your marketing strategy is crucial in helping the company get sales, which is why you should be spending just as much time and effort working on it. Writing content that has a purpose takes more than content creation because you want to show authenticity and effectively communicate what your business stands for. Don't be afraid to get involved and start building a purpose-driven marketing strategy!Click here to read more.
Millennials are a very broad group, consisting of people born between 1981 and 1996, which makes those individuals aged 23 through 38 in 2019. Because this generation is so large and subsequently diverse, it can be hard to pin down exactly how to market to this generation.
While marketing to millennials can present its challenges, itâs well worth the work. Before you jump in, the first thing you should do is learn more about millennials. Hereâs some information that might be helpful:
Click here to read more.
Did you know that in 2018, there were one billion active monthly users on Instagram? Thatâs a 200 million user increase from 2017. Instagram has been consistently growing its popularity, which means it's a great platform for businesses to reach their target audience. But how can businesses effectively reach their consumers on Instagram? With a consistent posting schedule and actionable captions! Over 70% of companies in the U.S. have an Instagram profile. If you don't have one already,Click here to read more.
2020 is right around the corner. With the new year fast approaching, it's the perfect time to take advantage of this occasion with festive promotions. If you're here looking for inspiration, we've got you covered. Keep your customers happy and your business thriving with these New Year marketing ideas!Click here to read more.
It's the most wonderful time of the year! Christmas is the perfect time to spread some cheer and promote your service or venue. Keep reading to learn valuable holiday marketing techniques that will help increase event bookings and sales this season.Click here to read more.
Generation Z has been left out of many businesses' target audience because many consider this group of consumers too young to market to. We believe this is quite the mistake since the oldest members of this generation were born in 1997. Many of these consumers are already in the workforce or close to it. Excluding Generation Z from your marketing efforts could be a grave mistake, so we have a few suggestions for how your business can reach these new potential customers.
Give Them A Purpose
GenClick here to read more.
Customized advertising is everywhere and many businesses are taking advantage of this opportunity. When it comes to marketing, consumers expect content to be catered to them. So how can you translate that to your marketing strategy? We have a few steps that can help you through the process of content customization.Click here to read more.
Is Snapchat really the place for businesses to be spending their time and money? While this may not be the right move for everyone, it's definitely the place for those in the wedding and event industry. This social platform has a few promotional avenues that can help you take your business to the next level. Connect with your target audience in a brand new way with Snapchat!Click here to read more.
Did you know that YouTube is the second most popular website in the world? This platform has risen in popularity with its abundance of video content and can be a great marketing tool. Video marketing is a strategy your business should be using. It's the perfect way to promote your business by showing off your products and services in a professional video. Get the exposure you've been looking for with YouTube:Click here to read more.
Email marketing is still a popular marketing strategy, and for good reason. While many may be wondering if this form of marketing is worth their time, we're here to tell you it is. Why? Because it works. Email marketing can turn potential customers into paying customers and first-time buyers into lifetime supporters. Still not convinced? We have proof that this strategy really works:Click here to read more.
Onboarding new customers is a very important process - you want to make sure your first encounter with them is a good one. Many may be under the impression that as soon as you've won them over - aka, they've made their first purchase - that's all that needs to be done, but we beg to differ. Did you know that 40-60% of digital users will open an app once and never log on again? If you want to truly win customers over, you need to establish an effective onboarding plan. Here are a few tips toClick here to read more.
You don't have to be a big corporation to utilize sponsorship marketing. Sponsorship marketing is a great advertising strategy and can lead your business to more exposure. Not only that, but you can help out your community in the process. You don't have to have a huge budget to make a positive impact - just your time can be enough. Check out our suggestions for using sponsorship marketing.Click here to read more.
If you feel like your website is not performing as well as it could, then we have a solution for you - optimization. Optimization strategies can improve your websites' visibility online, ensuring you have a better ranking on Google. Check out our tips on how you can optimize your company website.Click here to read more.
While many of us use social media messaging every day, this popular online tool has other great uses that marketers have recently been taking advantage of. Consumers almost always have some form of technology on hand, so using messaging apps for business purposes can be a huge advantage for those that use them. Not convinced? Check out how you can implement this strategy into your marketing plan.Click here to read more.
Eye-catching visuals for social media are an important part of your marketing strategy because they catch the attention of your online audience. But what if you lack graphic design experience? No need to worry - we have a solution! Canva is the perfect tool for any marketer. It's an easy-to-use online design program that can help you design graphics for all your promotional needs. Not sure where to start? Check out our tips on using Canva:Click here to read more.
Retention marketing is a successful strategy for many marketers, with several businesses reporting an increase in customers' lifetime value. By consistently keeping customers happy, you'll bring in a larger number of sales, which is why retention strategies are so important. Did you know that it costs seven times more money to attract new customers than it does to keep existing ones? Using these strategies could save you some major cash and help you build relationships with your customers.Click here to read more.
While the majority of businesses have developed a marketing strategy, many are missing a key part. Did you know that 63% of businesses do not have a content strategy? It's important to establish a plan for the content you want to put out. In doing so, you're more likely to achieve your main goals as a business. But what is involved in developing a successful content strategy?Click here to read more.
Connecting with your audience is more important than ever before. Did you know that 91% of business-to-business marketers are using content and social media marketing to build relationships with their consumers? As a business, your most important goals are to maintain existing customer relationships, acquire new ones, and listen and communicate with consumers. When you are actively doing these things, you are more likely to expand your consumer base. Whether you know it or not, people areClick here to read more.
Looking for a new way to enhance your marketing strategy? Raise brand awareness with this popular approach - influencer marketing! Influencers are people with the ability to impact consumer purchases based on their position, knowledge, authority, or audience relationship. This strategy is wildly successful because established influencers are highly respected and listened to by their audience. Consumers crave reviews - they need proof that you can offer them a high-quality product or serviceClick here to read more.
You may have seen this acronym before, but do you know what it means? SEO, or Search Engine Optimization, is the approach used to help increase a website's search engine ranking. This is essential for businesses because it can help boost consumer traffic to your website. SEO can easily improve your visibility online - here are a few benefits:Click here to read more.
Instagram has continued to rise in popularity over the years, with both consumers and businesses. In fact, 25 billion companies use Instagram for business around the world. The reason businesses have flocked to this social platform is because of the 200 million users that view at least one business page every day. Instagram's audience is actually more engaged than those on Facebook and Twitter. If you don't have Instagram for business, that's okay. We have a few steps to help you get started.
Click here to read more.
Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they're different. If you can understand these two important concepts, it will make using social media for marketing much easier.Click here to read more.
Content marketing has taken over the advertising world throughout the last several years. While outbound advertising has become less and less appealing to consumers, blogging has become quite successful. This inbound technique helps customers see the value in your products and services without being overwhelmed by sales talk. Check out the benefits that blogging can give your small business:Click here to read more.
Social media advertisements may not be new, but they are constantly changing. While your current marketing strategy might be working for you, it doesn't hurt to re-evaluate and improve. Optimizing your promotions is a great way to increase your exposure and reach new customers. Check out why this is so important:
The most popular and successful social platforms for ads at the moment are Facebook and Instagram. Many businesses are choosing these as their preferred method of advertisements.
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Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether you're about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:Click here to read more.
Animoto is a video creation service used to create visual content to increase your business's online presence. Perfect for beginners and experts alike, this program can elevate your videos and boost your marketing efforts. Check out how Animoto can help your business:Click here to read more.
Many large corporations that are household names started from humble beginnings. Their success came from great ideas, lots of hard work, and steadfast dedication. Turning your small business into a corporate powerhouse doesn't have to be just a dream - it can be a reality. Check out these small business success stories that show anything is possible:Click here to read more.
Now more than ever consumers are turning to online services, making digital marketing a powerful form of advertising. With constant changes in internet trends, the best way to stay on top of your competition is to know what online marketing strategies are up next. Here are the hottest internet trends you should be prepared for:Click here to read more.
Gaining the trust of your customers and translating that trust into a long-term relationship is very important. Your customers want to feel valued and feel like their business matters to you. When your consumers feel appreciated, they are more likely to remain loyal to your brand. Check out these suggestions on how to improve customer loyalty:Click here to read more.
Owning a small business has different challenges than owning or managing a larger corporation. While bigger companies have access to plenty of resources, most small businesses have much smaller budgets. Marketing with that small budget has its difficulties, but it can be done. Check out these cost-effective ways to strengthen your marketing strategy.Click here to read more.
Video streaming might sound a little intimidating, but it has become a great tool for marketers. It's no secret that video content is one of the most popular forms of content these days. In fact, 95% of marketers are relying on live video. Easily elevate your marketing efforts by adding video content - you won't regret it! Not convinced yet? Here's why you need live video marketing:
When you go live, your audience is given the ability to interact with you while you're filming. People loveClick here to read more.
Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? Instagram's audience is engaging much more than many other social platforms. Don't miss out on this marketing opportunity - get started using an Instagram business page with our steps to get you started!Click here to read more.
In today's world, if you're not marketing on the internet, you're missing out on a large audience of potential customers. While managing your business and maintaining a solid presence online can be difficult, developing a digital marketing plan can make the process go as smoothly as possible. Not sure where to start? We have a few steps to help guide you!Click here to read more.
Social media has become a huge part of marketing. These platforms are great tools for your business if you know how to use them to your advantage. Don't miss out on new customers! Define a marketing plan for using social media in your marketing efforts; the extra time spent doing this will be worth it. Take a look at our guide on how to develop a successful social media plan.Click here to read more.
Including photos of your products and services are crucial when it comes to attracting new customers. Images serve a purpose in gaining more exposure and traffic. Businesses that incorporate product photos are more likely to get almost double the number of views than ones without. Photos also help bring your products and services to life. Adding visuals seamlessly captures consumers' attention and easily displays your merchandise.
Not sure how to upload photos on your WPN Storefront?Click here to read more.
Having a successful brand is the best way for businesses to differentiate themselves from others in the same industry. The stronger your brand, the more likely consumers will recognize you and want to consistently purchase from you. While it can be hard work, developing a recognizable brand is well worth it. Make a name for yourself with these tips on creating a brand identity.Click here to read more.