While the majority of businesses have developed a marketing strategy, many are missing a key part. Did you know that 63% of businesses do not have a content strategy? Itâs important to establish a plan for the content you want to put out. In doing so, youâre more likely to achieve your main goals as a business. But what is involved in developing a successful content strategy?
When you set goals, youâre giving yourself a guideline that can lead you to more exposure,Click here to read more.
Connecting with your audience is more important than ever before. Did you know that 91% of business-to-business marketers are using content and social media marketing to build relationships with their consumers? As a business, your most important goals are to maintain existing customer relationships, acquire new ones, and listen and communicate with consumers. When you are actively doing these things, you are more likely to expand your consumer base. Whether you know it or not, people areClick here to read more.
Looking for a new way to enhance your marketing strategy? Raise brand awareness with this popular approachâinfluencer marketing! Influencers are people with the ability to impact consumer purchases based on their position, knowledge, authority, or audience relationship. This strategy is wildly successful because established influencers are highly respected and listened to by their audience. Consumers crave reviewsâthey need proof that you can offer them a high-quality product orClick here to read more.
You may have seen this acronym before, but do you know what it means? SEO, or Search Engine Optimization, is the approach used to help increase a websiteâs search engine ranking. This is essential for businesses because it can help boost consumer traffic to your website. SEO can easily improve your visibility onlineâhere are a few benefits:
Credibility with Customers
By optimizing your website, you are building credibility with your consumers. Encouraging positive user behavior,Click here to read more.
Instagram has continued to rise in popularity over the years, with both consumers and businesses. In fact, 25 billion companies use Instagram for business around the world. The reason businesses have flocked to this social platform is because of the 200 million users that view at least one business page every day. Instagramâs audience is actually more engaged than those on Facebook and Twitter. If you donât have Instagram for business, thatâs okay. We have a few steps to helpClick here to read more.
Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they're different. If you can understand these two important concepts, it will make using social media for marketing much easier.
What are organicClick here to read more.
Content marketing has taken over the advertising world throughout the last several years. While outbound advertising has become less and less appealing to consumers, blogging has become quite successful. This inbound technique helps customers see the value in your products and services without being overwhelmed by sales talk. Check out the benefits that blogging can give your small business:Click here to read more.
Social media advertisements may not be new, but they are constantly changing. While your current marketing strategy might be working for you, it doesnât hurt to re-evaluate and improve. Optimizing your promotions is a great way to increase your exposure and reach new customers. Check out why this is so important:
The most popular and successful social platforms for ads at the moment are Facebook and Instagram. Many businesses are choosing these as their preferred method of advertisements.
Click here to read more.
Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether youâre about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:
Define Measurable Goals
The very first thing you should do is decide what you want to accomplish. Your goals should be worth theClick here to read more.
Animoto is a video creation service used to create visual content to increase your businessâs online presence. Perfect for beginners and experts alike, this program can elevate your videos and boost your marketing efforts. Check out how Animoto can help your business:
Advantages of Animoto
Using this online program can lead to many perks for consumers, such as increased potential sales, more traffic, and eye-catching content. In fact, many customers are influenced to make a purchase afterClick here to read more.
Many large corporations that are household names started from humble beginnings. Their success came from great ideas, lots of hard work, and steadfast dedication. Turning your small business into a corporate powerhouse doesn't have to be just a dream—it can be a reality. Check out these small business success stories that show anything is possible:
What began in 1945 as a small business ran inside of a garage has turned into an empire. Ruth and Elliot Handler, along withClick here to read more.
Attending conventions is a great opportunity to speak to new potential customers and investors, and can open up new doors for you and your business. Get the most out of attending with some of our suggestions:
1. What are your goals?
First things first—define your goals for the convention. It's important that you know what you want to accomplish so you can take the steps to achieve those goals. Here are a few paths you can strive for:
Now more than ever consumers are turning to online services, making digital marketing a powerful form of advertising. With constant changes in internet trends, the best way to stay on top of your competition is to know what online marketing strategies are up next. Here are the hottest internet trends you should be prepared for:
What in the world are chatbots? Chatbots are computer programs created to connect with internet users through chat windows or occasional verbal interactions. AClick here to read more.
Gaining the trust of your customers and translating that trust into a long-term relationship is very important. Your customers want to feel valued and feel like their business matters to you. When your consumers feel appreciated, they are more likely to remain loyal to your brand. Check out these suggestions on how to improve customer loyalty:
Blogging is a great way to drive traffic and build credibility between your customers and your business. Make sure you research relevantClick here to read more.
Owning a small business has different challenges than owning or managing a larger corporation. While bigger companies have access to plenty of resources, most small businesses have much smaller budgets. Marketing with that small budget has its difficulties, but it can be done. Check out these cost-effective ways to strengthen your marketing strategy.
Make an effort to turn your website visitors into known contacts. This will encourage them to become paying customers. One way toClick here to read more.
Video streaming might sound a little intimidating, but it has become a great tool for marketers. It's no secret that video content is one of the most popular forms of content these days. In fact, 95% of marketers are relying on live video. Easily elevate your marketing efforts by adding video contentâyou wonât regret it! Not convinced yet? Hereâs why you need live video marketing:
When you go live, your audience is given the ability to interact with you while you're filming.Click here to read more.
Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? Instagram's audience is engaging much more than many other social platforms. Donât miss out on this marketing opportunityâget started using an Instagram business page with our steps to get you started!
Sign up for a business account
If you donât have a business account for your company already, thenClick here to read more.
In today's world, if you're not marketing on the internet, you're missing out on a large audience of potential customers. While managing your business and maintaining a solid presence online can be difficult, developing a digital marketing plan can make the process go as smoothly as possible. Not sure where to start? We have a few steps to help guide you!
What are your goals?
Define your marketing goals, which should always help accomplish your main business goals. These should be wellClick here to read more.
Social media has become a huge part of marketing. These platforms are great tools for your business if you know how to use them to your advantage. Donât miss out on new customers! Define a marketing plan for using social media in your marketing efforts; the extra time spent doing this will be worth it. Take a look at our guide on how to develop a successful social media plan.
Define Your Goals
What do you want to accomplish? What can you gain from using social media? Establish short andClick here to read more.
Including photos of your products and services are crucial when it comes to attracting new customers. Images serve a purpose in gaining more exposure and traffic. Businesses that incorporate product photos are more likely to get almost double the number of views than ones without. Photos also help bring your products and services to life. Adding visuals seamlessly captures consumersâ attention and easily displays your merchandise.
Not sure how to upload photos on your WPN Storefront?Click here to read more.
Having a successful brand is the best way for businesses to differentiate themselves from others in the same industry. The stronger your brand, the more likely consumers will recognize you and want to consistently purchase from you. While it can be hard work, developing a recognizable brand is well worth it. Make a name for yourself with these tips on creating a brand identity.
What is a Brand Identity?
A brand identity is defined as a name or type of product manufactured by a particularClick here to read more.