The COVID-19 pandemic has impacted many parts of life as we know it for all people around the globe. The wedding industry has had to come to a standstill, forcing couples to postpone or reposition how they hold their wedding day, inherently affecting how vendors do business as usual. As social distancing hs become standard, in-person visits to brick and mortar stores have declined substantially. With many spending up to 30% more online in recent months. Though much uncertainty is in the airClick here to read more.
In an ever-changing world, technology has taken a forefront in the way that we promote our businesses. As the market changes daily, so does the way we communicate with our customers. There are one hundred and one ways to go about promoting your business, and the best option for your brand might not the best option for other brands.Click here to read more.
Staying connected to your customers has never been more critical. It can be difficult, especially right now, to close the distance between you and your customers. But there's a lot you can do to stay connected, especially on social media. Check out some ways you can use social media to keep communicating with your consumers.Click here to read more.
It's no secret that the majority of the world is currently facing a crisis. While most corporations and chains will be fine and have plans in place to help them through trying times, what about small businesses? What can they do to get through this crisis? There's no easy answer, but there are a few things that small business owners can do to help ease the strain of this crisis.Click here to read more.
One of the best ways to improve your business in every aspect is through reviews. Good or bad, itâs important to pay close attention, as they make a significant impact on your brand and your business decisions. Check out our steps on how to take advantage of customer reviews!
Let's Break It Down
The first thing new and existing customers do when researching a business is to look at the reviews. According to Qualtrics.com, 97% of people read reviews for local businesses, and 90% of themClick here to read more.
Any business owner knows the importance of networking, but finding time in your already too-busy schedule can be difficult. We know that time is money, but devoting a portion of your week to networking can be well worth it. This is a great opportunity for you to find new business leads, potential partners for upcoming projects or events, and brand new customers. Here are a few ideas on the best ways to network for your small business.
With social media readily available, why not useClick here to read more.
It's so important to know what your customers expect from you so you can provide them the best experience possible. It's not always an easy task, but we're here to help! Check out some of our tips on how to exceed your customers' expectations.Click here to read more.
Branding is a concept that is largely discussed, but difficult to definitively pinpoint. This is due to its conceptual nature. A brand is rarely ever based on objective truths, but rather subjective thoughts, feelings, and attitudes. Despite its abstract makeup, there are many steps that businesses can take to ensure their branding is impactful!
Every decision, word, and action made by your business reflects your brand, no matter how small. Thus, it is imperative that your brandClick here to read more.
It can be hard to find the time and energy to do it all on your own. In today's world, you have to constantly churn out new content to stay relevant. Instead of getting overwhelmed and overworked, consider working with freelancers to help with the workload. Not convinced? Check out the benefits of hiring freelancers!
Not every business has the budget to hire another full-time team member. Thatâs why freelancers are a much better option because itâs up to you howClick here to read more.
We are only a few weeks away from Valentine's Day, which is the perfect opportunity for some fun marketing strategies. Show your customers some love with discounts, creative emails, entertaining events, and more. Check out our ideas and get some inspiration!
Creative Email Campaign
Email marketing is still the top marketing strategy because it works! Use a fun email campaign to get your customersâ attention this Valentineâs Day. Include the products and services your business offersClick here to read more.
Iâm sure youâve heard the phrase âYouâve got to spend money to make money.â While this might be true for some, itâs definitely not the only way to make moneyâespecially if you own a small business. Marketing on a budget can be done, and done successfully! Take a look at our guide on how to get the biggest marketing bang for your buck.
Ask For Referrals
Thereâs no harm in asking your consumers for a referral. Just remember to be confident in your abilitiesClick here to read more.
Word-of-mouth advertising has long been a great form of marketing for businesses. It has proven to be quite successful, with 90% of consumers stating that they trust recommendations from people they know. But the world of word-of-mouth has seen some changes since the Internet has come around. Check out how this advertising technique has evolved in the last several years:
Consumers' Voices Are Widely Recognized
Today, consumer discussions about your business are no longer limited to face-to-faceClick here to read more.
Itâs very important that your business puts out valuable content for its consumers. Your marketing strategy is crucial in helping the company get sales, which is why you should be spending just as much time and effort working on it. Writing content that has a purpose takes more than content creation because you want to show authenticity and effectively communicate what your business stands for. Donât be afraid to get involved and start building a purpose-driven marketing strategy!
Click here to read more.
Millennials are a very broad group, consisting of people born between 1981 and 1996, which makes those individuals aged 23 through 38 in 2019. Because this generation is so large and subsequently diverse, it can be hard to pin down exactly how to market to this generation.
While marketing to millennials can present its challenges, itâs well worth the work. Before you jump in, the first thing you should do is learn more about millennials. Hereâs some information that might be helpful:
Click here to read more.
Did you know that in 2018, there were one billion active monthly users on Instagram? Thatâs a 200 million user increase from 2017. Instagram has been consistently growing its popularity, which means itâs a great platform for businesses to reach their target audience. But how can businesses effectively reach their consumers on Instagram? With a consistent posting schedule and actionable captions! Over 70% of companies in the U.S. have an Instagram profile. If you donât have oneClick here to read more.
2020 is right around the corner. With the new year fast approaching, itâs the perfect time to take advantage of this occasion with festive promotions. If youâre here looking for inspiration, weâve got you covered. Keep your customers happy and your business thriving with these New Year marketing ideas!
Host A New Year's Eve Event
Hosting events is a great way to get consumers in your store. Get customers to come hang out for a fun-filled night. Promote your event on social mediaClick here to read more.
It's the most wonderful time of the year! Christmas is the perfect time to spread some cheer and promote your service or venue. Keep reading to learn valuable holiday marketing techniques that will help increase event bookings and sales this season.Click here to read more.
Generation Z has been left out of many businesses' target audience because many consider this group of consumers too young to market to. We believe this is quite the mistake since the oldest members of this generation were born in 1997. Many of these consumers are already in the workforce or close to it. Excluding Generation Z from your marketing efforts could be a grave mistake, so we have a few suggestions for how your business can reach these new potential customers.
Give Them A Purpose
GenClick here to read more.
Customized advertising is everywhere and many businesses are taking advantage of this opportunity. When it comes to marketing, consumers expect content to be catered to them. So how can you translate that to your marketing strategy? We have a few steps that can help you through the process of content customization.
Time To Evaluate
Before you begin, it's important that you define what kind of content your consumers want to see. Your goal is to get as much engagement as possible. TakeClick here to read more.
Is Snapchat really the place for businesses to be spending their time and money? While this may not be the right move for everyone, it's definitely the place for those in the wedding and event industry. This social platform has a few promotional avenues that can help you take your business to the next level. Connect with your target audience in a brand new way with Snapchat!
Snapchat has now implemented advertisements that show up in the Discover section of the app. The ads can beClick here to read more.
Did you know that YouTube is the second most popular website in the world? This platform has risen in popularity with its abundance of video content and can be a great marketing tool. Video marketing is a strategy your business should be using. It's the perfect way to promote your business by showing off your products and services in a professional video. Get the exposure you've been looking for with YouTube:
What's Your Plan?
The first thing you need to do is come up with a game plan. SetClick here to read more.
Wedding and Party Network recently had the opportunity to support and attend NEA Bride Wars, a competition hosted by Houstonâs, a local event venue. At the event, each bride and their team were competing for the ultimate prizeâa luxury wedding!
After a day full of fun and games, one lucky bride, Summer Gardner, won a exclusive wedding package that included an 8-hour wedding accommodation for 100 guests at Houstonâs event venue, the DJ Silver Package from Suspence Entertainment,Click here to read more.
Email marketing is still a popular marketing strategy, and for good reason. While many may be wondering if this form of marketing is worth their time, weâre here to tell you it is. Why? Because it works. Email marketing can turn potential customers into paying customers and first-time buyers into lifetime supporters. Still not convinced? We have proof that this strategy really works:
Email marketing is the top form of communication.
Thatâs rightâ¦Click here to read more.
Onboarding new customers is a very important processâyou want to make sure your first encounter with them is a good one. Many may be under the impression that as soon as youâve won them overâaka, theyâve made their first purchaseâthatâs all that needs to be done, but we beg to differ. Did you know that 40-60% of digital users will open an app once and never log on again? If you want to truly win customers over, you need to establish an effective onboarding plan.Click here to read more.
You donât have to be a big corporation to utilize sponsorship marketing. Sponsorship marketing is a great advertising strategy and can lead your business to more exposure. Not only that, but you can help out your community in the process. You donât have to have a huge budget to make a positive impactâjust your time can be enough. Check out our suggestions for using sponsorship marketing.
Why Sponsorship Marketing?
So what exactly is sponsorship marketing? Well, the wordClick here to read more.
If you feel like your website is not performing as well as it could, then we have a solution for youâoptimization. Optimization strategies can improve your websitesâ visibility online, ensuring you have a better ranking on Google. Check out our tips on how you can optimize your company website.
Itâs all about the keywords you have on your website. Keywords and optimized meta information give your site a huge advantage when it comes to search engine rankings.Click here to read more.
While many of us use social media messaging every day, this popular online tool has other great uses that marketers have recently been taking advantage of. Consumers almost always have some form of technology on hand, so using messaging apps for business purposes can be a huge advantage for those that use them. Not convinced? Check out how you can implement this strategy into your marketing plan.
The Best Messaging Apps
Right now, Facebook Messenger, WhatsApp, and WeChat are the leadingClick here to read more.
Eye-catching visuals for social media are an important part of your marketing strategy because they catch the attention of your online audience. But what if you lack graphic design experience? No need to worryâwe have a solution! Canva is the perfect tool for any marketer. Itâs an easy-to-use online design program that can help you design graphics for all your promotional needs. Not sure where to start? Check out our tips on using Canva:
The very first thing someone willClick here to read more.
Retention marketing is a successful strategy for many marketers, with several businesses reporting an increase in customersâ lifetime value. By consistently keeping customers happy, youâll bring in a larger number of sales, which is why retention strategies are so important. Did you know that it costs seven times more money to attract new customers than it does to keep existing ones? Using these strategies could save you some major cash and help you build relationships with yourClick here to read more.
While the majority of businesses have developed a marketing strategy, many are missing a key part. Did you know that 63% of businesses do not have a content strategy? Itâs important to establish a plan for the content you want to put out. In doing so, youâre more likely to achieve your main goals as a business. But what is involved in developing a successful content strategy?
When you set goals, youâre giving yourself a guideline that can lead you to more exposure,Click here to read more.
Connecting with your audience is more important than ever before. Did you know that 91% of business-to-business marketers are using content and social media marketing to build relationships with their consumers? As a business, your most important goals are to maintain existing customer relationships, acquire new ones, and listen and communicate with consumers. When you are actively doing these things, you are more likely to expand your consumer base. Whether you know it or not, people areClick here to read more.
Looking for a new way to enhance your marketing strategy? Raise brand awareness with this popular approachâinfluencer marketing! Influencers are people with the ability to impact consumer purchases based on their position, knowledge, authority, or audience relationship. This strategy is wildly successful because established influencers are highly respected and listened to by their audience. Consumers crave reviewsâthey need proof that you can offer them a high-quality product orClick here to read more.
You may have seen this acronym before, but do you know what it means? SEO, or Search Engine Optimization, is the approach used to help increase a websiteâs search engine ranking. This is essential for businesses because it can help boost consumer traffic to your website. SEO can easily improve your visibility onlineâhere are a few benefits:
Credibility with Customers
By optimizing your website, you are building credibility with your consumers. Encouraging positive user behavior,Click here to read more.
Instagram has continued to rise in popularity over the years, with both consumers and businesses. In fact, 25 billion companies use Instagram for business around the world. The reason businesses have flocked to this social platform is because of the 200 million users that view at least one business page every day. Instagramâs audience is actually more engaged than those on Facebook and Twitter. If you donât have Instagram for business, thatâs okay. We have a few steps to helpClick here to read more.
Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they're different. If you can understand these two important concepts, it will make using social media for marketing much easier.
What are organicClick here to read more.
Content marketing has taken over the advertising world throughout the last several years. While outbound advertising has become less and less appealing to consumers, blogging has become quite successful. This inbound technique helps customers see the value in your products and services without being overwhelmed by sales talk. Check out the benefits that blogging can give your small business:Click here to read more.
Social media advertisements may not be new, but they are constantly changing. While your current marketing strategy might be working for you, it doesnât hurt to re-evaluate and improve. Optimizing your promotions is a great way to increase your exposure and reach new customers. Check out why this is so important:
The most popular and successful social platforms for ads at the moment are Facebook and Instagram. Many businesses are choosing these as their preferred method of advertisements.
Click here to read more.
Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether youâre about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:
Define Measurable Goals
The very first thing you should do is decide what you want to accomplish. Your goals should be worth theClick here to read more.
Animoto is a video creation service used to create visual content to increase your businessâs online presence. Perfect for beginners and experts alike, this program can elevate your videos and boost your marketing efforts. Check out how Animoto can help your business:
Advantages of Animoto
Using this online program can lead to many perks for consumers, such as increased potential sales, more traffic, and eye-catching content. In fact, many customers are influenced to make a purchase afterClick here to read more.
Many large corporations that are household names started from humble beginnings. Their success came from great ideas, lots of hard work, and steadfast dedication. Turning your small business into a corporate powerhouse doesn't have to be just a dream—it can be a reality. Check out these small business success stories that show anything is possible:
What began in 1945 as a small business ran inside of a garage has turned into an empire. Ruth and Elliot Handler, along withClick here to read more.
Attending conventions is a great opportunity to speak to new potential customers and investors, and can open up new doors for you and your business. Get the most out of attending with some of our suggestions:
1. What are your goals?
First things first—define your goals for the convention. It's important that you know what you want to accomplish so you can take the steps to achieve those goals. Here are a few paths you can strive for:
Now more than ever consumers are turning to online services, making digital marketing a powerful form of advertising. With constant changes in internet trends, the best way to stay on top of your competition is to know what online marketing strategies are up next. Here are the hottest internet trends you should be prepared for:
What in the world are chatbots? Chatbots are computer programs created to connect with internet users through chat windows or occasional verbal interactions. AClick here to read more.
Gaining the trust of your customers and translating that trust into a long-term relationship is very important. Your customers want to feel valued and feel like their business matters to you. When your consumers feel appreciated, they are more likely to remain loyal to your brand. Check out these suggestions on how to improve customer loyalty:
Blogging is a great way to drive traffic and build credibility between your customers and your business. Make sure you research relevantClick here to read more.
Owning a small business has different challenges than owning or managing a larger corporation. While bigger companies have access to plenty of resources, most small businesses have much smaller budgets. Marketing with that small budget has its difficulties, but it can be done. Check out these cost-effective ways to strengthen your marketing strategy.
Make an effort to turn your website visitors into known contacts. This will encourage them to become paying customers. One way toClick here to read more.
Video streaming might sound a little intimidating, but it has become a great tool for marketers. It's no secret that video content is one of the most popular forms of content these days. In fact, 95% of marketers are relying on live video. Easily elevate your marketing efforts by adding video contentâyou wonât regret it! Not convinced yet? Hereâs why you need live video marketing:
When you go live, your audience is given the ability to interact with you while you're filming.Click here to read more.
Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? Instagram's audience is engaging much more than many other social platforms. Donât miss out on this marketing opportunityâget started using an Instagram business page with our steps to get you started!
Sign up for a business account
If you donât have a business account for your company already, thenClick here to read more.
In today's world, if you're not marketing on the internet, you're missing out on a large audience of potential customers. While managing your business and maintaining a solid presence online can be difficult, developing a digital marketing plan can make the process go as smoothly as possible. Not sure where to start? We have a few steps to help guide you!
What are your goals?
Define your marketing goals, which should always help accomplish your main business goals. These should be wellClick here to read more.
Social media has become a huge part of marketing. These platforms are great tools for your business if you know how to use them to your advantage. Donât miss out on new customers! Define a marketing plan for using social media in your marketing efforts; the extra time spent doing this will be worth it. Take a look at our guide on how to develop a successful social media plan.
Define Your Goals
What do you want to accomplish? What can you gain from using social media? Establish short andClick here to read more.
Including photos of your products and services are crucial when it comes to attracting new customers. Images serve a purpose in gaining more exposure and traffic. Businesses that incorporate product photos are more likely to get almost double the number of views than ones without. Photos also help bring your products and services to life. Adding visuals seamlessly captures consumersâ attention and easily displays your merchandise.
Not sure how to upload photos on your WPN Storefront?Click here to read more.
Having a successful brand is the best way for businesses to differentiate themselves from others in the same industry. The stronger your brand, the more likely consumers will recognize you and want to consistently purchase from you. While it can be hard work, developing a recognizable brand is well worth it. Make a name for yourself with these tips on creating a brand identity.
What is a Brand Identity?
A brand identity is defined as a name or type of product manufactured by a particularClick here to read more.
The Internet can be quite intimidating if youâre unfamiliar with it, but learning the ropes and utilizing this platform for marketing purposes can be a great advantage. Twitter can help you achieve your marketing goals and expand your business. Not sure how? Check out our guide on using Twitter to craft a successful marketing strategy.
Crafting Your Marketing Strategy
A winning strategy with well-defined goals is the foundation for success. Planning for your business's future is imperativeClick here to read more.
Pinterest has become a valuable business tool. With hundreds of millions of users on Pinterest, overlooking this social platform could be a serious mistake. About 50% of U.S. millennials use Pinterest, as well as 68% of U.S. women aged 25 to 54. While a large percentage of users are women, according to Pinterest 40% of new users are actually men. Pinterest is a gold mine for those in the wedding and party industry and incorporating this social platform into your marketing strategy will helpClick here to read more.
What are the Best of the Best Badges? They are for Wedding and Party Network vendors who are considered the best of the best in their category in their area. So if you have been chosen as one of our Best of the Best, what do you do now? Show off your badge proudly by downloading it from your Wedding and Party Network dashboard! We have a few ideas on where you can place badge.Click here to read more.
In November, we went to Wedding MBA in Las Vegas and had an absolute blast! This month, we are headed to San Diego for The Special Event.We are so excited to see everyone there, and we can't wait for this show. But, we do know that there are some things that we have learned from going to Wedding MBA that we think you should know about before going to conventions- everything from what to bring to what you should wear!Click here to read more.
Instagram is a social network that allows people to upload photos and videos and share them with their followers. You can like, comment, and tag other users in posts and even send messages to other users.
Unlike Facebook, Instagram is all mobile based. You can view users' profiles and posts on a computer, but you can't post from one. You have to use the app on a smartphone or tablet to post to your Instagram account.
This blog will walk you though the basics of creating a post for yourClick here to read more.
Bridal shows are awesome experiences for members of the wedding industry. There are numerous opportunities, but if this is your first show, you may feel a little overwhelmed. What do I bring? Who do I bring? How do I best showcase my business? Even for seasoned veterans of the bridal show scene, it never hurts to have a few reminders to make sure you have all that you need.Click here to read more.
Bridal shows and expos are full of opportunities for wedding vendors. If you have never attended a bridal show, you should consider it. The return on your investment is more than worth it. Here are just a few of the benefits of attending a bridal show.
Unless they are reaching out to you, most businesses don't get much face-time with brides. With bridal shows, you are guaranteed to see, talk to, and interact with brides. This is great for you becauseClick here to read more.
You've heard of spring cleaning, and tidying up for warmer weather, but did you know you should also freshen up for winter as well? You have probably already changed out your seasonal products and displays if you have a storefront. Now is also the time to do some updating online!Click here to read more.
Last week we walked you through the basics of creating a marketing plan. After you create a marketing plan, you have to be able to effectively measure you ROI (return on investment) to decide if the plan is working. Continue reading to learn more about measuring your ROI, and why it's important.Click here to read more.
Are you wanting to up your business's marketing strategy, but don't know where to start? It's easy to create a simple markeing strategy when you know the basics. And we mean basics. Start with the 5 W's: Who, What, When, Where, Why, and then you can throw in your How.Click here to read more.
Small Business Saturday is scheduled for November 26th this year. This is a great opportunity for your business to draw in customers with limited time specials and promotions. If you haven't already begun planning for Small Business Saturday, now is the time to begin developing your marketing strategy. Here are a couple of tips to help you have a successful Small Business Saturday.Click here to read more.
The digital age has made things increasingly more difficult for brick and mortar storefronts. The ability to go on the internet and order just about anything and have it delivered to your doorstep is a luxury that many people use. How do you keep your store on track, or ahead of the online competition? A website. This is one tool that gives your brick and mortar store front an advantage in this digital era. Need more convincing? Here are 5 reasons you need a website.Click here to read more.
Marketing can seem very scary, especially if you are a small business owner who does it all on your own. Where do you begin? Do you really need all that "stuff"? Should you hire someone to do it in-house? Or maybe a company to do it for you? Here a few tips to help you out!Click here to read more.
Snapchat is a rapidly growing social network that allows its users to take pictures (Snaps) and post them to their Story or send them to their friends directly. It is unique because the Snaps disappear from your Story after 24 hours, and disapper instantly after being viewed when sent directly to a friend.Click here to read more.
While many brides are just now celebrating their wedding day, many more are planning their spring wedding, or will become engaged during the holiday season. Now is the time to begin preparing yourself for the latest wedding trends. Here is a glimpse at the florals we expect to be prominent in 2017!Click here to read more.
Something most professionals dread hearing, "I'm just going to do it all myself. It can't be that hard." Except for professionals do it every day, all day, and know just how difficult planning an event, wedding, or crafting beautiful decor and flowers can be. So in the age of the Pinterest crazed, DIY bride, how do you, as professional, embrace this type of bride?Click here to read more.
In the wedding planning process, flowers usually come later, after the dress has been purchased, venue chosen and caterer booked. That may leave florists wondering how they can up their wedding A-game. In the latest edition of Florists' Review, Teresa P. Lanker's article Polish Your Presentation, and Book More Brides shares six tips for florists to help book more brides, and we would like to share them with you! Even if you are not a florist, many of these tips can be applied to differentClick here to read more.
With social media and review sites like Yelp, customer service is more important now than ever. One bad review may not cause drastic damage to your business and its reputation, but several bad reviews can run your name into the ground.Click here to read more.
You've probably heard the terms inbound and outbound marketing plenty of times during your career. Most of the time, these are terms that marketing and PR people like to throw around just to impress anyone that's hearing (at least, that's how I look at it).
Have you ever stopped to consider what these terms mean though, and what theClick here to read more.
Crisis, it happens when you least expect. The $200 flower arrangement you spent hours on was destroyed. The hand-painted details on their ten tier wedding cake aren't the exact shade of Tiffany blue the bride wanted. There is an emergency in your own family, but you are obligated to help someone else.
Too many times businesses are faced with a crisis and don't know how to handle it. They have no plan in place, so when crisis does strike, they are left with the short end of the stick.Click here to read more.
Pinterest can be a very powerful tool for businesses. Pinterest is especially valuable for those looking to reach brides, but the benefits aren't just for wedding planners. Pinterest has become a hub for everything from the latest styles to the DIY market. Here are some of the basics of Pinterest to get you started!Click here to read more.
Millennials currently make up one of the largest buying markets in the country. According to Forbes, this includes $200 billion in annual buying power. As a generation that doesnât adhere to the traditional rules of marketing, this has left many businesses wondering how to reach such a dominant market.Click here to read more.
Wedding cakes are often seen as the focal point of a wedding reception. Personalization is what each bride and groom is seeking lately, and their cake is no exception. Our wedding experts are bringing you the latest trends in the cake world that we expect to take off in the coming months, and they aren't what you'd expect!Click here to read more.
A website has become as essential to a business as a telephone. It is your virtual business on the internet that, often times, customers see first. A website also allows you to promote yourself in more ways than you can ever imagine. Think of your website as your virtual business. When visitors come to your REAL business, you want to make a good first impression; the same rules apply when it comes to your website.Click here to read more.
Our world is more and more frequently becoming virtual. More people look online for businesses now more than ever before. This is why your business must have an online presence. If not, you may be losing out on some serious business.Click here to read more.