Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they're different. If you can understand these two important concepts, it will make using social media for marketing much easier.
So what exactly are organic and paid social media? Organic reach on social media refers to the number of people who come across your post without boosted distribution. When you post something on your social platforms, the consumers that are currently online will organically see it if they follow you and it appears in their news feed.
Paid social media is when businesses voluntarily boost their posts with payments. Therefore, these posts can be focused on a specific target audience and can reach more consumers than organic content.
Many people think that organic social media is enough for a business page. While this might have worked in the past, and still might for some, most businesses have struggled in the last few years on social media. Facebook, Twitter, Instagram, and LinkedIn are all on algorithmic feeds, which means social posts are shown to consumers based on their past behaviors and interests. In fact, Facebook announced a couple of years ago that organic reach would be 20% lower than before.
Organic reach might be lower now, but that doesn’t mean it’s not still important. Uploading organic social posts keeps you relevant and consistent online. A good organic strategy will improve your online presence while a good paid strategy will increase brand awareness to your target demographic.
Managing social media can be difficult, but the time you put in is worth it once you start seeing the positive results. Not sure you can manage it on your own? Contact a Wedding and Party Network representative and ask about our social media services!