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Optimization Strategies

Optimization Strategies

If you feel like your website is not performing as well as it could, then we have a solution for you—optimization. Optimization strategies can improve your websites’ visibility online, ensuring you have a better ranking on Google. Check out our tips on how you can optimize your company website.

Popular Keywords

It’s all about the keywords you have on your website. Keywords and optimized meta information give your site a huge advantage when it comes to search engine rankings. Google uses keywords to pull up search results for consumers. That’s why it’s so important that you incorporate relevant keywords throughout your website.

Mobile-Friendly Website

More and more people are using their mobile devices to visit websites and social media applications. In fact, Google has actually been penalizing websites that are not mobile-friendly. In order to make sure your site is viewable on mobile devices, you need to make sure you have responsive pictures and text. That way consumers won’t have to zoom in and out to view the content on your website. If you’re not sure whether yours is mobile-friendly or not, visit Google’s website standards for mobile-friendliness. (https://search.google.com/test/mobile-friendly)

Google My Business Listing

If you haven’t already, it’s important that you claim your business on Google Maps. This will help tremendously with your search engine ranking. In order to do this, the business owner must find and claim the business’s Google My Business listing. Once this is completed, your website will be recognized as a legitimate site by Google, making it much easier for your customers to find you.

By following these tips, your website can be found on any search engine. Don’t make it hard for consumers to find your business—give them an easy path to you!

Post Tags:Marketing Tips

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