While many of us use social media messaging every day, this popular online tool has other great uses that marketers have recently been taking advantage of. Consumers almost always have some form of technology on hand, so using messaging apps for business purposes can be a huge advantage for those that use them. Not convinced? Check out how you can implement this strategy into your marketing plan.
Right now, Facebook Messenger, WhatsApp, and WeChat are the leading messaging apps. Each of these platforms is becoming more and more popular as the days go by. Most consumers use one, if not all three, of these apps every day. Facebook Messenger alone has 1.3 billion active monthly users. But is this platform really a good place for a business to try to reach consumers? Yes, it is! 2 billion messages are sent between consumers and businesses every month—and that’s just on Facebook Messenger alone. WhatsApp has acquired 1.3 billion active monthly users as well and sees 55 billion messages sent every day.
With billions of consumers choosing social media messaging as their first choice of communication, your business will be missing out on potential customer connections. But how can you use messaging apps to connect with your audience? You can send messages directly to your customers with personable content. Think about how you want to speak to your consumers. Stay on brand, but remember, they want to feel like they’re talking with another person. You can also set up personalized automated messages for those times they message you after business hours, or while you’re away from the app, so they know someone will get back with them soon. This feature can also be tweaked to send out mass notifications to your followers to give them event notifications and other business announcements.
Feeling inspired to use this new marketing strategy? Get started today and let us know your results! If you’re not sure you can handle social all on your own, give us a call and ask about our social media services.