What can YOU do for ME?
In the service industry, this is a question you probably hear frequently. When a client comes to you, they are searching for a solution. You have to figure out how you can provide that answer.
For this type of work, being passionate is very important. It is easy to become bogged down and out of touch. You forget why you started your business in the first place. In the beginning, there was an inner flame that told you, "Yes! This is where I need to be! This is what I've always wanted to do." But over time that flame can begin to smolder or burn out entirely.
Rekindle your flame. Take the time to evaluate what drew you to your current profession. Ask yourself, "What can I do for my customers?" Think beyond being able to make them a gorgeous cake, or plan the perfect event. Think about how you can set yourself apart from others.
Find your passion. Find your niche. And customers will find you!