Now more than ever consumers are turning to online services, making digital marketing a powerful form of advertising. With constant changes in internet trends, the best way to stay on top of your competition is to know what online marketing strategies are up next. Here are the hottest internet trends you should be prepared for:

Chatbots

What in the world are chatbots? Chatbots are computer programs created to connect with internet users through chat windows or occasional verbal interactions. A large percentage of consumers are already using chatbots, with more and more taking advantage of these automated responses.

Video

Content marketing has been evolving, and now video content is the best way to reach your online audience. In fact, 73% of Americans are engaging with YouTube. In addition to YouTube, video content is successful on many other social platforms. Video gives you the ability to provide consumers with large amounts of information while including your company’s ‘voice’. Live video is also a very useful digital marketing tool because it gives you the opportunity to directly interact with your audience.

Voice Interaction

Are you using Alexa, Siri, or Bixby? If you are, then you are already aware that voice interaction has been on the rise in popularity. Technology is steadily growing and can now track what consumers are searching for on the internet. With this kind of verbal communication readily available to consumers, it’s important to optimize your meta-descriptions for speech.

Stay ahead of your competition by being on top of current internet trends. Online marketing is very important, so start using these trends in your marketing strategy and stay tuned for what’s next!