Instagram has continued to rise in popularity over the years, with both consumers and businesses. In fact, 25 billion companies use Instagram for business around the world. The reason businesses have flocked to this social platform is because of the 200 million users that view at least one business page every day. Instagram's audience is actually more engaged than those on Facebook and Twitter. If you don't have Instagram for business, that's okay. We have a few steps to help you get started.
Sign Up For A Business Profile
Business profiles on Insta give you access to many wonderful features and tools that can help your marketing efforts, such as analytics. Analytics offer insight such as what type of consumers are visiting your page and how often your profile is being visited. If you already have an Instagram account, but it’s not a business page, you do have the option to switch it from a personal to a business account by going to your account settings.
Optimize Your Profile
It’s important that you optimize your business profile because it helps convey to your consumers who you are, what your brand is about, and why they should care about your business. Start with your profile picture—if you already have other social platforms, make sure you keep the profile image consistent. Many businesses choose to use their company logo because it is a great way to help consumers identify your brand. Next, work on your Insta bio, which can be up to 150 characters long. Make sure to incorporate information about what your company can provide to consumers. Lastly, include updated contact information, such as your address, phone number, and website address.
Now that your profile is set up, you can begin posting on your page. Don’t be afraid to get creative! When showcasing your products/services, focus on the solution you can provide, opposed to the products you sell. When you focus on the solution, you’re showing consumers how your business can add value to their lives. This approach is much more desirable and has proven to be quite successful! It’s also important that you post pictures and videos that are visually pleasing, with relevant captions and hashtags that can connect you to your target audience.
Instagram might seem intimidating if you’ve never used it before, but all it takes is a little research, practice, and hard work. The better your profile looks, the better your business looks to your audience. Not sure you can handle it on your own? Then give us a call and ask your representative about our social media services!