Email marketing is still a popular marketing strategy, and for good reason. While many may be wondering if this form of marketing is worth their time, we’re here to tell you it is. Why? Because it works. Email marketing can turn potential customers into paying customers and first-time buyers into lifetime supporters. Still not convinced? We have proof that this strategy really works:
Email marketing is the top form of communication.
99% of consumers check their email every day. There isn’t any other communication channel that has that kind of turnover. If you thought email marketing was a thing of the past, we’re here to tell you that you. are. wrong. Email is thriving and it’s not going anywhere any time soon. If you’re not currently using email in your marketing strategy, we’d encourage you to get on board, like, yesterday.
Plain and simple—email converts.
Consumers that make purchases through email reportedly spend 138% more money than consumers who don’t receive email offers. Surprisingly, consumers are spending three times more through email than social media. In fact, email marketing has shown a return-on-investment of 4,400%. That’s pretty impressive and much higher than other conversions.
Marketing through email continues to be a leading promotional strategy. It’s the best way to nurture leads and get those digital sales. Get on top of your industry and make email your number one marketing strategy!