Having a successful brand is the best way for businesses to differentiate themselves from others in the same industry. The stronger your brand, the more likely consumers will recognize you and want to consistently purchase from you. While it can be hard work, developing a recognizable brand is well worth it. Make a name for yourself with these tips on creating a brand identity.
A brand identity is defined as a name or type of product manufactured by a particular business. Essentially, a brand consists of what your company’s values are, how you communicate your products/services, and what you want consumers to feel when interacting with you. It’s basically your business’s personality and the experience you offer your customers. “Branding is what people say about you when you’re not in the room, “ says Jeff Bezos. With a successful brand identity, you’ll be able to shape consumers’ impressions about your business, even after you’ve secured a sale. Nike is a great example of an ideal brand identity. When you think of Nike, you probably immediately think of the iconic swoosh and coined phrase, “Just Do It.” These are easy ways to recognize Nike’s brand, and they have seamlessly used these to become perfect identifiers of who Nike is.
According to Purely Branded, a brand “lives and evolves in the minds and hearts” of the people. Your brand has to be more than just a logo. A logo can be a great symbol of your business, but it does not completely represent the entirety of your brand. A well-developed brand should solidify your credibility and trust with consumers, leave a lasting impression, define your company’s mission, and present the ‘face’ of your business.
First, you want to do your research on who your audience is and what the best ways are to reach that audience. It’s also important that you research the industry and competitors you will be facing. The next step is creating your company logo that accurately represents your business. You should also consider the language you want to use when addressing consumers, whether that be for advertising purposes or for connecting on social media. Once you’ve completed these steps, define what to avoid, continuously monitor your brand and make modifications if needed.
To successfully create and maintain a brand identity that consumers will remember and respond to, you must be consistent. Always use the same colors, fonts, language, images, etc. It’s worth the time you’ll spend because consumers will instantly recognize you. You’ll be remembered for more than just your company name and logo; you’ll be remembered for who you are and what you stand for.