Bridal shows are awesome experiences for members of the wedding industry. There are numerous opportunities, but if this is your first show, you may feel a little overwhelmed. What do I bring? Who do I bring? How do I best showcase my business? Even for seasoned veterans of the bridal show scene, it never hurts to have a few reminders to make sure you have all that you need.
You want your business to stand out while at a bridal show. Therefore, you'll want to decorate your booth to reflect what your business does. This can be as elaborate or simple as you'd like. Don't think that you have to have a spectacular display complete with flashing lights and disco balls to draw a crowd (however, if you're a DJ, this might be appropriate!). If you offer high-end table linens, consider dressing your table like a wedding reception table using your linens. Make sure to check with the show to confirm your booth size and what they provide, such as a table, custom banner, etc.
You want to have something for brides to take away so they'll remember you. Business cards and flyers are a necessity, but something small with your business name on it is more likely to jog a bride's memory. Pens, date books, notepads, candy, calendars; these are all great ideas for items to give out to brides. Coupons or discounts for show attendees are a good idea, and prize giveaways are also a good way to draw in a bride's interest.
You don't want your booth and booth area to be overly crowded...by your employees. You need at least one person at your booth at all times to talk with brides. One person can easily become overwhelmed if several brides arrive at once, and you don't want to get passed by if there is a line at your booth. Because of this, it's a good idea to plan for at least two people at your booth, but no more than three or four, depending on the size of your booth and the show.
The week of the bridal show, make a list of what you need and start gathering all of your supplies. This should include everything you need to decorate your booth and any items you're going to give away at your booth. Print your flyers and coupons. Pack some snacks and water for the people who will be manning your booth. You may want to pack extra electrical cords, phone and computer chargers, as well as extra supplies like scissors and tape. If you have a cart or large tote, make sure to take it to make carrying everything easier.
The day of, or the day before, the show, arrive and setup your booth. Make sure to look it from different angles and tape down any cords or move any objects that might cause a hazard. Interact with the other vendors and network while you are at the show. When brides arrive, keep an upbeat and positive attitude, and don't ever leave your booth unattended during show hours. After the show, follow-up with both vendors and brides by sending out a card or giving them a phone call.