Bridal shows and expos are full of opportunities for wedding vendors. If you have never attended a bridal show, you should consider it. The return on your investment is more than worth it. Here are just a few of the benefits of attending a bridal show.
Unless they are reaching out to you, most businesses don't get much face-time with brides. With bridal shows, you are guaranteed to see, talk to, and interact with brides. This is great for you because it gives you an opportunity to show off your amazing customer service to potential clients. It also puts your business in front of hundreds of people you might not have reached otherwise.
Remember: These brides will also have bridesmaids and family with them that may need your services in the future!
Many companies have a list of preferred vendors for all kinds of specialties. These vendors partner together and will suggest one another to brides. For some venues, these vendors can even be required without prior approval. Bridal shows offer you the opportunity to network with vendors in other specialties and allow you to create these mutually beneficial relationships with other members in the bridal industry.
At bridal shows, you can showcase your business in a way that pictures might not do justice. Bring samples of your work, if possible, and decorate your booth to the nines. Bridal shows require some work, but they are also a lot of fun! You want to show these brides what you can do, and bridals shows are the perfect place to do so.
Last, but not least, the most important reason to attend bridals shows? To build your client base and create awareness for your business. Obviously, booking clients at the show is great, but you can also have brides leave their contact information with you so you can follow-up with them at a later date. They may not choose your services, but that doesn't mean they won't refer someone else to you!
Bridal shows can present you with a lot of opportunities, so take advantage of them! Have you ever attended a bridal show? What did you enjoy the most? Let us know in the comments!