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A Guide for Using Animoto

A Guide for Using Animoto

Animoto is a video creation service used to create visual content to increase your business’s online presence. Perfect for beginners and experts alike, this program can elevate your videos and boost your marketing efforts. Check out how Animoto can help your business:

Advantages of Animoto

Using this online program can lead to many perks for consumers, such as increased potential sales, more traffic, and eye-catching content. In fact, many customers are influenced to make a purchase after watching a video about a product or service. This is why including video can push your sales forward! Did you know that your consumers are more likely to watch a video than read about your products and services? It’s this kind of content that can get you more consumer interactions and open communication with your customers.

Making a Video

Animoto offers two different video builders for consumers to use. The first is called the slideshow builder, which allows you to, “create a slideshow video using one of our more than 100 video styles. You can add licensed music, captions, text slides, photos, and video clips.” The second is called the marketing builder, which gives you the same capabilities as the slideshow builder but also includes, “voiceover, photo collages, text over video, text customization, including color, font, and layout, and control over the timing of individual photo blocks.”

You also gain access to various video templates in different design styles that can help you start creating your video. For those that prefer more design control, you can start from scratch, making a video that works best for your business. Include your own photos and video clips or choose from their Getty Images stock library. You can also add a company logo as a watermark and choose branded colors for all your slides. Don’t let these features go to waste—use them to your advantage to make each video your own!

Set Up for Success

Still not convinced this program will work for you? Check out Crate and Barrel’s statement about how effective Animoto was for their business. They used this video program for their spring catalog, which was a much more cost efficient option. Using their own photos, they finished the project in a day. They immediately saw increased traffic and reached 155,000 impressions from that video alone.

Don’t spend a pretty penny on a professional videographer— save your money and create your own professional videos. Ready to start using Animoto? Check them out and start incorporating this marketing tool today!

Post Tags:Marketing Tips

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