As a business owner, you’ll spend a lot of time thinking about your brand. From the font you use to the products and services you offer, it’s important to make sure your branding is cohesive on all fronts. So how do you do that? Consistency is the key.

Brand consistency is essentially making sure everything to do with your business is on the same page. Same logos, colors, tone, and message on all your platforms. This not only helps customers recognize your business, but it establishes…

Whether you're a restaurant owner with regulars that come in at least once a week or a plumber with customers that always call or recommend you for repair needs, every type of business can benefit from customer loyalty. In fact, it can cost up to five times more to attract new customers than it does to keep existing customers coming back. Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product,…

A common misconception about marketing is that it's used to simply get your name out there. It makes sense that the more customers that see your goods or services, the more customers you have buying said goods and services. However, people just knowing about your business is not enough to make them buy what you're selling. You need to influence their purchase decisions to make them pick you over your competitors.

When it comes to maintaining a small business, knowing who you sell your goods or services to can make or break your success. While it's easy to make general assumptions about the customers you might bring in, actually learning about your target audience and the best way to market to them will ensure a better outcome, and profit, for you in the long run!

Welcome to the green team! June 5th is World Environment Day, and we thought what better way to celebrate than practicing sustainability. Sustainable business is good for the environment, but it's also good for your brand! Studies show that around 60% of consumers rate sustainability as an important purchase criterion. On average, more than 34% of the population is willing to pay more for sustainable products or services. The U.S. also represents 42% of the global willingness to pay for…