Instagram has continued to rise in popularity over the years, with both consumers and businesses. In fact, 25 billion companies use Instagram for business around the world. The reason businesses have flocked to this social platform is because of the 200 million users that view at least one business page every day. Instagram’s audience is actually more engaged than those on Facebook and Twitter. If you don’t have Instagram for business, that’s okay. We have a few steps to help you…

Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they're different. If you can understand these two important concepts, it will make using social media for marketing much easier.

What are organic and…

Content marketing has taken over the advertising world throughout the last several years. While outbound advertising has become less and less appealing to consumers, blogging has become quite successful. This inbound technique helps customers see the value in your products and services without being overwhelmed by sales talk. Check out the benefits that blogging can give your small business:

Did you know that 43% of business owners have no idea what blogging is and currently don’t blog for…

Social media advertisements may not be new, but they are constantly changing. While your current marketing strategy might be working for you, it doesn’t hurt to re-evaluate and improve. Optimizing your promotions is a great way to increase your exposure and reach new customers. Check out why this is so important:

The most popular and successful social platforms for ads at the moment are Facebook and Instagram. Many businesses are choosing these as their preferred method of advertisements.

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Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether you’re about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:

Define Measurable Goals

The very first thing you should do is decide what you want to accomplish. Your goals should be worth the…