One of the most common tips you'll get as a small business owner is being active on social media. This resource is invaluable. It's open to all (usually for free) and gives you a chance to engage with your customers, stay informed about their likes and dislikes, and seek out potential customers. If you aren't already taking advantage of that, it’s never too late to get started!

Marketing your business can be intimidating. There's a lot of things to consider when deciding how you're going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There's tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter what—Google.

Reviews about your business are some of the most viewed items when a potential customer is researching you. They can make or break your first impression and help them decide whether or not they want to move forward with you. Although we've given you some tips on making the most of your business's reviews, we wanted to hone in on the importance of responding to them. Here's why you should respond to reviews:

Your website is one of the most important parts of your online presence, and most of the time it is a potential customer’s first impression of you. That’s why it’s so important to ensure you’re doing all the right things to make your website a useful tool for both you and your customers!

It's time for an invasion of the old way of doing things! The world is constantly changing, and so should your business. But making the right changes can be tough, especially when you're unsure of what's benefitting your business and what's not. That's where the SWOT team comes in! We'll show you exactly how to do this simple analysis for your business to adapt as the world changes.