WPN Professionals Blog

The WPN Professionals Blog is the perfect place to find the latest trends, marketing tips, and strategies to enhance and grow your business. Learn. Inspire. Create. Grow.

Why Your Website is Essential Dec 02, 2022 »

If you own a business, you need to have a business website. Websites serve so many purposes that can directly impact the success of your business. From your credibility with customers to SEO, and a lot in between; we could argue having a good website is a top three must for business owners. Still not convinced? We're prepared to back up our claim! This entire blog is dedicated to the reasons you should have a website. So without further ado, we present what makes a website essential.

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Member Feature: Elegant Beginnings Premier Events Nov 23, 2022 »

Vanessa and Eloisa started Elegant Beginnings Premier Events in 2019 but had to close only a few months later due to COVID-19. Despite their setback, Elegant Beginnings is back and better than ever with new branding, certification, and a brand new website!

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Inbound vs. Outbound Marketing Nov 18, 2022 »

Many people think of marketing as a way to create brand awareness. After all, the more people that know about your brand, the better, right? Making people aware of your brand is super important and definitely a great idea, but sometimes quality is better than quantity! Our goal in marketing should be to create meaningful, long-term relationships with as many people as we can.

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Diversity and Inclusion in Marketing: What You Need to Know Nov 04, 2022 »


Your customer base is made up of all kinds of people. People of different ages, abilities, sexual orientations, races, and more will likely use your services or products. So why would you only market to one demographic? The short answer is: you shouldn't! We all know how important diversity and inclusion are in a business, and that doesn't stop with marketing. How you market your business is how people see it and what you stand for; which is why you should strive to reach as many people…

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Know Your Competition Oct 21, 2022 »

A lot of marketing is about internal review. It's essential to continue working on your business from the inside; but sometimes it's good to step back and look at the big picture.

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