Word-of-mouth advertising has long been a great form of marketing for businesses. It has proven to be quite successful, with 90% of consumers stating that they trust recommendations from people they know. But the world of word-of-mouth has seen some changes since the Internet has come around. Check out how this advertising technique has evolved in the last several years:

Consumers' Voices Are Widely Recognized

Today, consumer discussions about your business are no longer limited to face-to-face…

It’s very important that your business puts out valuable content for its consumers. Your marketing strategy is crucial in helping the company get sales, which is why you should be spending just as much time and effort working on it. Writing content that has a purpose takes more than content creation because you want to show authenticity and effectively communicate what your business stands for. Don’t be afraid to get involved and start building a purpose-driven marketing strategy!

Find…

Millennials are a very broad group, consisting of people born between 1981 and 1996, which makes those individuals aged 23 through 38 in 2019. Because this generation is so large and subsequently diverse, it can be hard to pin down exactly how to market to this generation.

While marketing to millennials can present its challenges, it’s well worth the work. Before you jump in, the first thing you should do is learn more about millennials. Here’s some information that might be helpful:

As…

Did you know that in 2018, there were one billion active monthly users on Instagram? That’s a 200 million user increase from 2017. Instagram has been consistently growing its popularity, which means it’s a great platform for businesses to reach their target audience. But how can businesses effectively reach their consumers on Instagram? With a consistent posting schedule and actionable captions! Over 70% of companies in the U.S. have an Instagram profile. If you don’t have one…

2020 is right around the corner. With the new year fast approaching, it’s the perfect time to take advantage of this occasion with festive promotions. If you’re here looking for inspiration, we’ve got you covered. Keep your customers happy and your business thriving with these New Year marketing ideas!

Host A New Year's Eve Event

Hosting events is a great way to get consumers in your store. Get customers to come hang out for a fun-filled night. Promote your event on social media…